Behringer

Behringer From a “kitchen-table startup” to one of the largest and most successful pro-audio companies in the World.1989 Otto Pahnke called in one of his graphic designers and said “draw this young man a stylized ear so he can use it for his company logo”. I was now left with my name Behringer, a drawing for a technical ear and I tried to figure out how to combine them. The only way it would work was to draw a triangle around those elements and that was the birth of the logo which until now is our Company trademark.It became my personal mission and later the Company’s philosophy to provide professional products at prices every musician could afford. This formed the Behringer mantra “Double the Features at Half the Price” which literally created a new “Prosumer” or home-recording market that had not existed before.

For Uli Behringer, who started the company that bears his name and is the current driving force and CEO of the Music Tribe, the timeline for the last 25 years began with a risky move from manufacturing in Germany to production facilities in various rented locations on mainland China.